2237. Personal Brand Management
Also offered as: BADM 2237
3.00 credits
Prerequisites: Open only to business majors.
Grading Basis: Graded
Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Consideration of various media to engage with target customers and businesses and how to choose among alternative media platforms and messages. Students will analyze their individual strengths, weaknesses, opportunities, and threats; learn how to position and design a personal brand; learn how to measure personal brand assets and performance over time; and create a personal brand portfolio and a plan for marketing themselves within their chosen industry.
View Classes »3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
View Classes »3208. Consumer Behavior
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.
View Classes »3255. Global Issues in Marketing for Social Impact
Also offered as: BADM 3255
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750. Open only to business majors of junior or higher status. Not open for credit to students who have passed or are taking MKTG 5255.
Grading Basis: Graded
This course provides an overview of current local and global market-focused topics and practices that can both positively contribute to, and adversely affect, societal well-being. Students learn how to evaluate the social impact of marketing and business strategies. Students gain experience analyzing and developing business strategies for social responsibility and impact.
View Classes »3258. Marketing Strategy for Environmental and Social Impact
Also offered as: BADM 3258
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750. Open only to business majors of junior or higher status. Not open to students who have passed or are taking MKTG 5258.
Grading Basis: Graded
This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
View Classes »3260. Marketing Research
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.
View Classes »3370. Global Marketing Strategy
Also offered as: BADM 3370
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course focuses on developing sound marketing strategies in the global marketplace. Students learn to uncover and assess global market opportunities; analyze challenges and solutions posed by cultural, economic, and political differences; and develop effective international marketing strategies considering legal, ethical, and social sustainability issues. Students gain experience conducting research on global markets and applying their knowledge in complex business settings.
View Classes »3452. Professional Selling
Also offered as: BADM 3452
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.
View Classes »3454. Sales Management and Leadership
Also offered as: BADM 3454
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to sales force management. Students learn to effectively work within, manage, and ultimately lead in a dynamic sales force environment from the perspectives of sales operations, sales management, sales strategy, and sales leadership. Students gain experience in executing practical selling and engagement techniques in a professional selling situation.
View Classes »3625. Integrated Marketing Communications in the Digital Age
Also offered as: BADM 3625
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the design, coordination, integration, and management of marketing communications in the digital age. Students learn how advertising aligns with companies' strategic goals and to develop and evaluate media strategies. Students gain experience critiquing and developing key aspects of integrated marketing communications campaigns using traditional, social, and mobile media.
View Classes »3661. Marketing and Digital Analytics
Also offered as: BADM 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
View Classes »3665. Digital Marketing
Also offered as: BADM 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
View Classes »3757. Strategic Brand Management
Also offered as: BADM 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
View Classes »4362. Marketing Planning and Strategy
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; MKTG 3208; MKTG 3260; open only to business majors with senior class standing.
Grading Basis: Graded
This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101/BADM 3750, MKTG 3208, and MKTG 3260, students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts.
View Classes »4881. Internship in Marketing
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750 and consent of instructor; open only to business majors of junior or higher status.
Grading Basis: Satisfactory/Unsatisfactory
Course credit for a marketing internship. Students are responsible for obtaining an internship with a host company in the field of marketing. Student performance is evaluated based on an appraisal by the host company and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).
View Classes »4882. Practicum in Professional Sales
Also offered as: BADM 4882
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750 and consent of instructor; open only to Business students of junior or higher status.
Grading Basis: Satisfactory/Unsatisfactory
Course credit for a professional sales internship. Students are responsible for obtaining an internship with a host company in the field of professional sales. Student performance will be evaluated based on an appraisal by the host company and a detailed written report submitted by the student. Students taking this course will be assigned a final grade of S (satisfactory) or U (unsatisfactory).
View Classes »4893. Foreign Study
1.00 - 6.00 credits | May be repeated for a total of 6 credits.
Prerequisites: MKTG 3101; open to juniors or higher; consent of department head required prior to student's departure.
Grading Basis: Graded
Special topics taken in a foreign study program. Consent of Department Head required, prior to student's departure.
View Classes »4895. Special Topics
1.00 - 6.00 credits | May be repeated for credit.
Prerequisites: Prerequisites and recommended preparation vary by section; open only to business majors of junior or higher status.
Grading Basis: Graded
Classroom course in special topics as announced in advance for each semester.
View Classes »4899. Independent Study
1.00 - 6.00 credits | May be repeated for credit.
Prerequisites: Open only to business majors of junior or higher status.
Grading Basis: Graded
Individual study of special topics as mutually arranged between student and instructor.
View Classes »4996. Independent Honors Research
3.00 credits
Prerequisites: MKTG 3260; open to juniors or higher; open only to Marketing Department Honors Students with consent of the instructor.
Grading Basis: Honors Credit
Students are expected to develop their own plan for a research project, conduct the research, and write-up this research, consulting periodically with a faculty member.
View Classes »4997W. Senior Thesis in Marketing
3.00 credits
Prerequisites: ENGL 1007 or 1010 or 1011; MKTG 3208, 3260; open only to Marketing Department Honor Students with consent of thesis advisor and the Marketing Department honors advisor; open to juniors or higher.
Grading Basis: Honors Credit