3258. Marketing Strategy for Environmental and Social Impact
Also offered as: MKTG 3258
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750. Open only to non-business majors of junior or higher status. Not open to students who have passed or are taking MKTG 5258.
Grading Basis: Graded
This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
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