3255. Global Issues in Marketing for Social Impact
Also offered as: BADM 3255
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750. Open only to business majors of junior or higher status. Not open for credit to students who have passed or are taking MKTG 5255.
Grading Basis: Graded
This course provides an overview of current local and global market-focused topics and practices that can both positively contribute to, and adversely affect, societal well-being. Students learn how to evaluate the social impact of marketing and business strategies. Students gain experience analyzing and developing business strategies for social responsibility and impact.
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