Courses

3255. Global Issues in Marketing for Social Impact

Also offered as: MKTG 3255

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an overview of current local and global market-focused topics and practices that can both positively contribute to, and adversely affect, societal well-being. Students learn how to evaluate the social impact of marketing and business strategies. Students gain experience analyzing and developing business strategies for social responsibility and impact.


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