3255. Global Issues in Marketing for Social Impact
Also offered as: MKTG 3255
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750. Open only to non-business majors of junior or higher status. Not open for credit to students who have passed or are taking MKTG 5255.
Grading Basis: Graded
This course provides an overview of current local and global market-focused topics and practices that can both positively contribute to, and adversely affect, societal well-being. Students learn how to evaluate the social impact of marketing and business strategies. Students gain experience analyzing and developing business strategies for social responsibility and impact.
Last Refreshed:
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