3303. Generative AI: Concepts and Applications
Also offered as: BADM 3303
3.00 credits
Prerequisites: OPIM 3103; Open only to business majors of junior or higher status. Not open for credit to students who have passed OPIM 4895 when offered as "AI Literacy: Navigating the Future of Business."
Grading Basis: Graded
Introduces generative AI, covering both its technical foundations and business applications. Students learn core concepts such as model training, inference, fine-tuning, prompt engineering, retrieval-augmented generation, and AI agents. Students gain hands-on experience applying these tools in text, image, and multimodal contexts and learn how to responsibly integrate them into business processes and innovation.
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