4725. Advanced Digital Analytics
3.00 credits | May be repeated for a total of 6 credits.
Prerequisites:
Grading Basis: Graded
A project-based study of advanced digital analytics and social media listening tools and techniques. Students will utilize social listening and media intelligence platforms to conduct market research, analyze campaigns and digital initiatives, develop marketing strategy, and execute ongoing brand listening, crisis management, competitive intelligence, content analysis and reputation management initiatives.
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