3720. Digital Media Analytics
3.00 credits
Prerequisites: DMD 2700; open to Digital Media and Design majors only, others with instructor consent. Recommended preparation: DMD 2710, 3730 and 1000-level STAT course.
Grading Basis: Graded
Provides a working knowledge of the array of metrics and analytics needed to understand the digital consumer and measure the effectiveness of digital media marketing.
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