4640W. Social Media for Strategic Communication
3.00 credits
Prerequisites: COMM 2600; COMM 2200 or 2300 or 2500; ENGL 1007 or 1010 or 1011.
Grading Basis: Graded
Focuses on social media as a strategic communication tool for individuals, brands, and organizations. Students will conduct social media research, create strategic social media plans, and analyze social media metrics.
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